By building a side hustle based on your interests/hobbies, you can create additional income sources. Not only will it supplement income from your main job, but also enable you to work for your dreams. But in order to make your side business a success, it’s important to know how to market your side hustle.
Many entrepreneurs make the mistake of not promoting their side hustle enough. As a result, this lack of marketing makes it difficult to get noticed in the competitive market. What you need to do is to treat your side hustle as a business instead of considering it just a hobby. Then you will find it easier to market it and get the attention your side business deserves.
Effective business marketing will help you build a good reputation, attract your ideal audience, and build a loyal customer base. Then as your side hustle grows, you can transition it into a full-time business.
I think that’s enough about the importance of business marketing. So, without further wait, let’s dive into methods of promoting your side hustle. Stay with me!
Digital Marketing
When it comes to business marketing, there are two main categories: Digital Marketing and Traditional Marketing methods.
Digital marketing is a modern form of marketing that involves promoting brands through electronic media. This includes channels such as social media, mobile phones, and internet advertisements.
Around 5.3 billion people use the internet around the globe. So, it’s safe to say that brands that don’t incorporate online marketing into their marketing strategy lose out on an unmatched opportunity to reach their target audience.
Organic Marketing
Organic marketing helps build a sustainable online presence. These organic methods tend to take longer to generate results. But these methods are crucial in the long run. Here’s a closer look at key strategies to organically market your side hustle on a budget:
Build a Website
Your website is the virtual storefront of your side hustle. Establishing a professional and user-friendly website not only legitimizes your business but also provides a centralized platform for potential customers to explore your offerings.
So, invest in a website that explains what your business is all about. Then optimize it with clear product or service descriptions, compelling visuals, and a simple user interface for easy navigation.
Social Media
It’s a prevalent myth that social media is a waste of time. It’s true that some people misuse it. But social media can help establish a brand when used the right way. It can help you network with your ideal audience and engage existing customers.
On Facebook, set up a page or group to stay in touch with followers. Instagram, Pinterest, and Snapchat are also trending because visual content usually attracts internet users the most. The same goes for YouTube where more than 5 billion videos are watched per day. LinkedIn is mainly a professional platform and it works best for attracting corporate audiences.
And TikTok is the emerging platform you can’t ignore. Create videos that people will want to watch. Whether you want to create funny videos or opt for a more serious tone, make sure they align with your social media strategy.
Search Engine Optimization (SEO)
Maximize the online visibility of your business by embracing the power of SEO.
First, conduct keyword research to shortlist the keywords your target audience searches for. Then create content while incorporating the relevant keywords. Answer commonly asked questions in the industry to build trust.
Further, add images, infographics, and video content to keep website visitors hooked. From meta descriptions to alt text on images, every element counts. This will improve the SERP ranking of your website, ultimately bringing in organic traffic.
Paid Marketing Methods
Organic marketing strategies lay the foundation of side hustle marketing. But a strategic investment in paid marketing methods can significantly amplify your reach and impact within a short period. These paid marketing campaigns provide a targeted and accelerated approach to connect with your ideal audience.
Understanding your audience is key to optimizing your paid marketing efforts. So, analyze the demographics, interests, and behaviors of your target customers. Then tailor your ads to cater to their needs while resonating with them.
Targeted ads increase the likelihood of conversion and ensure you don’t end up wasting resources on audiences unlikely to engage with your side hustle.
Mainly, you can invest in two major types of paid marketing methods:
Search Ads
With search engine advertising such as Google Ads, you can better place your side hustle directly in front of potential customers.
This audience actively searches for your brand or keywords relevant to your industry. By creating content and ads that match their search, you can drive traffic to your website. What you need to do is identify relevant keywords, create compelling ad copy, and set a budget that aligns with your marketing goals. Then you can market your side hustle in a cost-effective way.
Social Media Ads
The power of social media extends beyond organic reach. Social platforms such as Instagram, TikTok, and YouTube now offer robust advertising solutions. Thus, you can precisely target your audience based on demographics, interests, and behaviors.
However, choosing the right platforms is crucial.
Stay active on social websites where your target audience is most active. For instance, if your side hustle caters to a visual-oriented audience, Instagram and Snapchat can be your go-to options.
Blogging
Utilize the power of content marketing to the fullest by regularly publishing blogs. Search for topics related to your side hustle and write informative blogs around those topics.
Read about industry trends, and perform competitor analysis and keyword research to come up with creative blog ideas. You can browse Quora to learn about the common questions your target audience asks and create new blogs. Also, Keyword Planner, Ahrefs, and BuzzSumo tools can help you identify trending topics and keywords in your industry.
Aside from sharing informative content, make sure your blogs are SEO-friendly. This means you should optimize your content to increase the chances of ranking higher in search results. Consistent, high-quality content with relevant keywords enhances your site’s visibility. As a result, your potential customers can find you organically.
Additionally, tap into guest blogging. Collaborate with other businesses in a related industry to increase your reach. Invite them to publish useful blogs on your website in exchange for links. Similarly, publish a guest blog on other relevant websites to gain backlinks. It’s a tried and tested approach to build credibility and expand your online presence.
Email Marketing
Email marketing directly connects you with your audience. It promotes strong customer relationships and drives engagement.
To benefit from email marketing, you should focus on building a customer contact list. You can do it by asking people to fill out a form with their contact information. Consider offering them a free tool, eBook, discount offers, or other useful resources to encourage them.
Once you have an email list, engage your audience via regular updates and newsletters. Keep them informed about the latest products, services, and industry developments. Not only should you provide valuable content, but also customize messages for maximum engagement.
Also, it’s not easy to keep track of emails when your contact list grows. So, leverage email marketing tools for automated promotional campaigns. Segment your audience to deliver targeted promotions. This will significantly increase the effectiveness of your outreach.
Traditional Marketing
Digital marketing is all the focus these days. But there’s no denying that traditional marketing mediums are still valuable. They provide a unique avenue to reach a wider audience.
Wondering how to market your side hustle via traditional methods? Then let’s explore the methods that can broaden your side hustle’s visibility when used the right way.
Flyers
Creating visually appealing flyers is an effective way to grab attention and promote your side hustle. You don’t have to buy expensive design tools. Just learn to use free design tools like Canva. These free apps can help craft professional and engaging materials.
When designing promotional material, make sure your flyers communicate your key value propositions. Also, include clear calls-to-actions to guide potential customers on the next steps to engage with your business.
Referrals
Word-of-mouth marketing is a powerful, organic way to expand your customer base. Encourage satisfied customers to refer your business to their networks.
Also, encourage them to share a detailed review of their experience. Then don’t forget to feature their feedback on your website and social media pages. Whether it’s a written review or a video testimonial, real experiences from satisfied customers add authenticity and build trust.
It’s another good idea to introduce a referral program. This special incentive program will reward customers for bringing in new business.
Cold Calling
When engaging in cold calling, the key is to have a concise and compelling pitch. In your pitch, clearly communicate your side hustle. Also, highlight how you intend to address the needs of your potential customers.
Now, customize your pitch to resonate with the specific challenges or goals of the person you are contacting. Your cold calling strategy may vary depending on your business model, whether it’s business-to-business (B2B) or business-to-consumer (B2C). So, focus on value addition to make the conversations more relevant and engaging.
Incorporating these marketing methods into your strategy adds a personal touch. This will foster strong connections with your audience and expand your side hustle’s reach.