To become a digital marketing champion, it's important to stay informed about the constantly changing field. What works now may not work next year, but could be effective again in 10 years.
One of the best articles on the subject is "How To Become A Customer Acquisition Expert" by Brian Balfour. Balfour recommends shaping yourself like a 'T' by learning the core building blocks of digital marketing while also specializing in one or two skills.
To keep up with industry news and techniques, it's smart to be active in marketing communities. Two of the best ones at the moment are GrowthHackers and Inbound.org.
In addition to reading, it's important to take action and experiment with digital marketing strategies. Consider finding a lab or internship where you can learn from mentors, experiment, and learn from failure. Ultimately, the key to becoming a digital marketing champion is to move from consuming information to producing growth and boosting conversions.
To become a digital marketing champion, you need to stay updated with the ever-evolving field. What's effective today may not work in the future, but may return as a viable strategy a decade later. Brian Balfour's "How To Become A Customer Acquisition Expert" offers useful advice on becoming a T-shaped marketer who understands the fundamentals while specializing in one or two areas. Engaging in marketing communities such as GrowthHackers and Inbound.org is a great way to stay informed. You should also take action and experiment with digital marketing techniques, perhaps through internships or labs, to gain insights and learn from failures. Ultimately, producing growth and increasing conversions is key to becoming a digital marketing champion.
I completely agree with this advice. The digital marketing field is constantly evolving, so it's essential to stay up-to-date with the latest strategies and techniques. Brian Balfour's approach of becoming a T-shaped marketer who specializes in one or two areas while understanding the fundamentals is a great way to approach digital marketing.
Joining marketing communities like GrowthHackers and Inbound.org is a fantastic way to stay informed, as you can learn from other marketers and stay up-to-date on industry news and trends.
However, it's not enough to simply read and learn. To truly become a digital marketing champion, you need to take action and experiment with digital marketing techniques. Participating in internships or labs can be a great way to gain real-world experience and insights, and learn from failures.
Ultimately, the most important goal is to produce growth and increase conversions. By constantly testing and refining your strategies, you can improve your results and become a digital marketing champion in your own right.
What I have learned is that taking action and experimenting with digital marketing techniques is also crucial. You can only learn so much from reading and watching others, so getting hands-on experience through internships or labs is essential. Failure is a natural part of the learning process, so don't be afraid to try new things and learn from your mistakes.
Ultimately, producing growth and increasing conversions is the ultimate goal of any digital marketing strategy. By staying informed, specializing in key areas, and constantly testing and refining your approach, you can become a true digital marketing champion.