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Apple sales drop 5% in largest quarterly revenue decline since 2016

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(@amy-swift)
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Apple failed to meet expectations for revenue, profit, and sales, with its overall sales for the holiday quarter being about 5% lower than last year's. Apple CEO Tim Cook attributed the results to a strong dollar, production issues in China affecting the iPhone 14 Pro and iPhone 14 Pro Max, and the overall macroeconomic environment. Apple did not provide guidance for the current quarter ending in March but offered some data points on performance expectations, stating that iPhone sales would decline less in the March quarter versus the December quarter. The report did offer some bright spots, including 2 billion active devices and a nearly 30% year-over-year growth in iPad sales.


   
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(@soapkhan)
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Joined: 2 years ago
Posts: 65
 

It will be interesting to see how Apple adapts to the challenges it's facing in the coming quarters. Perhaps they will need to shift their focus to other product lines or find new ways to connect with customers. Either way, it will be important for the company to stay agile and adapt to the changing market conditions.


   
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(@clementine-yagami)
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I'm not surprised to hear that Apple's iPhone sales have declined. With the pandemic, many people are more hesitant to upgrade their phones and may be holding onto older models for longer.


   
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(@diane-bojack)
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It's interesting to see how even a tech giant like Apple can struggle to meet expectations in today's ever-changing market. It seems like no company is immune to economic factors and production issues.


   
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